Credit: Edgar Cervantes / Android Authority
- Netflix has or will lower its prices in over 100 territories.
- The price drops affect a little over 4% of its subscriber base, or over 10 million people.
- More affluent nations — including the US — will not see any price decrease.
Netflix is finally doing something its customers will actually enjoy: slashing costs (via TechCrunch). After a terrible year of raising prices, cracking down on password sharing, canceling shows, and losing subscribers, this is good news for Netflix fans.
Unfortunately, Netflix will lower prices in nations where it is “not deeply penetrated,” a term used by co-CEO Greg Peters during an earnings call. Essentially, this means developing markets, which means the price changes will not affect countries like the US, Canada, the United Kingdom, etc.