- Meta has added something new to its privacy policy titled “Eye Tracking Privacy Notice.”
- The company states that it will use eye-tracking data to personalize experiences and improve the Quest.
- This could give Meta unprecedented levels of data the company could use to serve you ads.
It’s an exciting time for Meta right now. The company just revealed the Quest Pro, showed off fancy new legs for its Horizon Worlds avatars, and told us about its new AR glasses. While it’s easy to get lost in all the new possibilities this technology brings to the table, something that will bring people crashing back down to Earth is a new entry in Meta’s privacy policy.
Discovered by Gizmodo, Meta has updated its privacy policy to include an entry called “Eye Tracking Privacy Notice.” When you open up the page, you’ll find a couple of paragraphs dedicated to what data is collected. In it, the company states if you agree to share additional data, Meta will use eye-tracking and other data points “to help Meta personalize your experiences and improve Meta Quest.”