The Nothing Phone 1 will be sold initially via an invite system.
This will be similar to how the first OnePlus phones were sold.
The invite codes may be available to the Nothing community and early supporters first.

Anyone who has followed OnePlus from the beginning knows that the company has changed a lot over the years. It sold its early phones exclusively via an invite system. While this made it hard to get the phone, it allowed OnePlus to slowly ramp up stock and artificially keep OnePlus in the news for even longer. It looks like Nothing is taking a page from early OnePlus. The Nothing company, founded by OnePlus co-founder Carl Pei, will also have its own invite system to sell the Nothing Phone 1.

Nothing Phone 1 to be sold via invite system, just like the first OnePlus phones