Dyson’s new air purifier convinced me that sometimes it’s worth paying a premium

I’m a bit of a minimalist design nerd at heart. While I haven’t gone all the way with Marie Kondo’s advice, I do appreciate splurging on things that help me reduce a bit of clutter and make meaningful improvements to my quality of life.

Living in India, an air purifier is a must-have device, but most options on the market tend to be rather utilitarian boxes. So when I reviewed the Dyson Pure Hot and Cool air purifier last summer, it really struck me with its simplicity and ingenuity. Not quite enough to pay the nose-bleed prices for it, but almost there. Testing out the new Dyson Pure Hot and Cool HP07 ($649/£549/Rs. 66,900), however, has me convinced that the premium price point is worth it and the reason for that might surprise you.