2021 was a pivotal year for Apple. It saw the company backtracking on several strategic decisions of the years past while taking a big leap towards giving consumers exactly what they’ve been asking for. Be it with top-tier smartphones that refined a winning formula, or the next generation of laptops that have set the standard for performance and battery life, or even accessories like AirTags that show the power of vertical integration.
Additionally, Apple doubled down on privacy by drastically limiting the amount of data that can be captured by apps without explicit permission. It also allowed some apps to advertise alternate subscription options to bypass Apple’s 30% cut. All in all, it was a pretty good year for Apple fans. However, there’s still a lot more that needs to be done to make Apple products and ecosystem reach their true potential. Here are five things that we want to see from Apple in 2022.